MGs is located in the middle of a low-traffic neighborhood. In 2015, business was dragging. Mike Adams, owner of MGs, reached out to us to find ways to increase foot traffic to his 50s themed diner.
We brainstormed and decided to kick off a television campaign. After working closely with Mike to determine what his messaging needs were, we wrote a script, drew a storyboard, and pitched it. He was in love.
We put together a film crew, assembled a cast, and shot the ad over 2 days. 2 thirty-second ads and 2 fifteen-second ads were produced and business began booming soon after. The commercials still air on local television and Mike is preparing to open a new and larger MGs location.