This annual event brings together jazz fans from around the country to celebrate jazz culture, meet jazz celebrities, and listen to jazz played by the greats.
In 2018, the first annual jazz festival was held. We created a unique user experience by advertising online via banner ads from Sherman, Texas to Fort Worth, Texas targeting older people in higher income homes. A facebook ad campaign was also run and posters were displayed in prominent store fronts in Grayson County.
We attended various community events and handed out flyers inviting locals to attend the jazz festival. A landing page was setup with an e-commerce store selling concert tickets and providing an opportunity for patrons to RSVP for the free events with limited seating.
The festival culminated in a concert featuring trumpet legend, Doc Severinsen, performing at 90 years old. Our ticket platform tracked sales in real time and provided a dashboard for us and our client to monitor revenue and number of ticket sales with analytics tracking location and rates of sale by day. We sold 669 tickets online and combined with tickets sold at the door packed out the venue.